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Sustainable Packaging

By Xpert Packages Team · · Updated

Sustainable Packaging Trends for 2026 and Beyond

Plain kraft mailer boxes and a natural-toned shipping box with crinkled paper fill on a light wooden table, printed with a simple leaf-mark logo for an invented brand

What is sustainable packaging?

Sustainable packaging is packaging designed to reduce its environmental impact across its whole life, from the materials it is made of to the way it is shipped, opened and disposed of. It is not a single material or a label. It is a set of choices that add up: using no more material than the product needs, choosing paper and board over plastic where possible, avoiding unnecessary extras and making the box easy for the customer to deal with once it is empty.

What are the biggest sustainable packaging trends for 2026?

These trends reflect customers who notice wasteful packaging and packaging rules that are tightening in several markets.

Sustainable packaging trends at a glance
TrendWhat it meansWhere to start
Right-sized packagingBoxes sized to the product, with little empty spaceMeasure your product and order boxes made to that size
Plastic-free packagingReplacing plastic fill, bags, tape and windows with paper-based optionsAudit every plastic part in your current pack
Ship-in-own-container mailersOne printed mailer instead of a product box inside a shipping cartonSwitch to a mailer that ships without an outer carton
Compostable materialsMaterials intended to break down in composting conditionsAsk for compostable options on food and short-life packaging
Lower-impact inks and finishesSoy-based inks and coatings chosen with the end of life in mindReview inks and finishes on your next reorder
Simpler designsFewer colors, fewer layers and fewer separate componentsRemove anything that does not protect or sell the product
Honest claimsSpecific, provable statements instead of vague green wordingOnly print claims you can back up

Why is right-sized packaging the first trend to act on?

An oversized box uses more board, needs more void fill and takes up more space in every truck and warehouse it passes through. Right-sizing fixes all three at once, and it usually makes the unboxing look better too, because the product sits snugly instead of rattling around.

Every box we make is made to your exact size, with no size limit and no standard sizes. That makes right-sizing simple: measure your product, add only the room you need for an insert or wrap, and give us the inside L × W × H.

Why are brands moving to mailers that ship on their own?

A sturdy printed mailer can protect the product in transit and carry the brand, so one layer of packaging replaces a product box inside a shipping carton. Our Eco Mailer Box is built for exactly this: a product-sized mailer intended to ship without an outer carton, in self-locking or roll-end styles.

What is plastic-free packaging?

Plastic-free packaging means the box, the protection inside it and the way it is sealed contain no plastic. For most shipped products that means a paper or board box, paper-based fill or a fitted board insert instead of bubble wrap or foam, and paper tape or a self-locking closure instead of plastic tape.

  • Fill: swap plastic air pillows and foam for crinkled paper, paper wrap or a custom board insert.
  • Closure: use a self-locking mailer or paper tape instead of plastic tape.
  • Inner bags: question whether each poly bag is really needed, and use paper sleeves where it is not.
  • Windows: plastic window patches add a second material; consider a printed product image or a die-cut opening instead.
  • Finishes: laminations are usually thin plastic films. If plastic-free is the goal, ask about varnish or aqueous coating instead and confirm the build on your quote.

Going completely plastic-free is not always possible. Some products need a moisture barrier or a seal. The aim is to remove every piece of plastic that is not doing an essential job.

Which sustainable packaging options does Xpert Packages offer?

We offer compostable material options, soy-based inks and food-safe materials on request, and every box is made to your exact size. Tell us on your quote request which of these matter to you, and our team will recommend a build for your product.

Sustainable packaging options to ask about
OptionWhat it helps withGood for
Made to your exact sizeLess board, less void fill, smaller parcelsEvery product
Mailers that ship without an outer cartonOne packaging layer instead of twoeCommerce and subscription orders
Compostable materialsA compostable option for suitable productsFood and short-life packaging
Soy-based inksA plant-based alternative to standard inksPrinted boxes and mailers
Food-safe materials (on request)Packaging suited to food contactBakery, takeaway and snack boxes
Varnish or aqueous coatingA protective finish without a laminated filmBrands reducing plastic in finishes

Can sustainable packaging still look premium?

Yes. Xpert Packages offers matte, gloss and soft-touch finishes, embossing, varnish, aqueous coating, foil and spot UV, with offset, digital and screen printing and optional PMS spot color matching. For a lower-impact pack, many brands pair a natural kraft surface with one or two ink colors in soy-based ink and a single embossed or foil logo.

How can I avoid greenwashing on my packaging?

Customers and regulators are increasingly skeptical of vague environmental claims. The safest approach is to say less, and say it precisely.

  1. Avoid vague words such as “green” or “eco-friendly” on their own; describe what you actually changed.
  2. Make specific claims you can prove, for example that you removed plastic fill or reduced the box size.
  3. Only mention a third-party label or a material property if your supplier has confirmed it in writing.
  4. Give customers clear disposal guidance, and avoid promises that depend on local collection or composting facilities.
  5. Review claims every time you change supplier, material or finish.

How do I switch to more sustainable packaging?

  1. List every component in your current pack: box, inner box, fill, bags, tape, inserts, cards and stickers.
  2. Remove what does not protect the product or help sell it.
  3. Right-size the box to your product and replace plastic fill with paper or a board insert.
  4. Ask for compostable materials, soy-based inks or food-safe materials where they suit your product.
  5. Order a small run first, check how it performs in real shipments, then scale up.

How much do sustainable custom boxes cost?

Our Eco Mailer Box and Mailer Boxes show “From $2.08 / unit at 1,000 units”, our Product Mailers show “From $1.29 / unit at 1,000 units”, our Shipping Boxes show “From $1.10 / unit at 1,000 units”, our Bakery Boxes show “From $0.53 / unit at 1,000 units” and our Takeaway Boxes show “From $0.49 / unit at 1,000 units”. Final price depends on specifications and quantity. Price depends on dimensions, material, structure, printing, number of colors, finishes, inserts, quantity, production and shipping requirements.

Our minimum order is 50 units, and runs of 50–249 units are quoted individually, which suits testing a new material or a redesigned pack before you commit to a larger order. Production typically takes 7–14 business days after proof approval. Shipping time varies by destination.

Before production, you review a digital proof where technically supported. Digital previews help you review your packaging configuration before finalizing your order. Final production appearance may vary based on materials, printing and finishing.

What should I include in a sustainable packaging quote request?

Sustainable packaging quote checklist
DetailWhy it matters
Product and inside L × W × HLets us right-size the box
How it shipsDecides whether one mailer can replace two layers
Materials you want to exploreCompostable or food-safe options depend on the product
FinishVarnish or aqueous coating if you want to avoid a laminated film
Fill and insertsPaper fill or a board insert instead of plastic
Quantity per runPrice is quantity-based

Frequently asked questions

What is sustainable packaging?
Sustainable packaging is packaging designed to reduce its environmental impact across its life: using only the material the product needs, favoring paper and board over plastic, avoiding unnecessary extras and making the empty box easy for the customer to deal with.
What is plastic-free packaging?
Plastic-free packaging contains no plastic in the box, the protection or the closure. In practice that means a paper or board box, paper fill or a board insert, and paper tape or a self-locking closure.
Does Xpert Packages offer compostable packaging?
Yes. We offer compostable material options, soy-based inks and food-safe materials on request. Tell us about your product on your quote request and our team will recommend a suitable build.
Can you make boxes to my exact size to cut waste?
Yes. Every box we make is made to your exact size, with no size limit and no standard sizes, so you can avoid oversized boxes and extra void fill.
What is the minimum order for custom boxes?
Our minimum order is 50 units, and runs of 50–249 units are quoted individually.

About the author: Xpert Packages Team

Xpert Packages is a custom packaging solutions provider serving businesses across retail, eCommerce, food, cosmetics and other industries. Our team writes these guides from the box styles, materials and finishes in our own catalog.